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Amazon Advertising Management

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Get your products seen and sold

 

Amazon advertising management

We build and manage PPC campaigns that convert without draining your budget. From pinpointing effective keywords to staying ahead of competitors, we make sure you get the most our of every ad dollar.

 
Get Free Audit

Go beyond clicks and get results

Our Amazon PPC experts target high-value shoppers with campaigns built for conversions, not just clicks. With data-backed strategies, every ad dollar you invest works harder to maximize visibility and boost your sales.

Amazon Advertising

We can develop a project solution that drives online revenues.

Keyword research

Performing comprehensive keyword research is crucial for targeting the right audience and boosting ad visibility.

Optimized campaigns

To optimize campaigns, we set goals, allocate budgets, use targeted bids, manage keywords, and monitor key metrics.

Reduce ACOS

Reduce ACOS and boost sales by harvesting profitable keywords, using exact match targeting.

Increase sales

Increase sales with PPC by auditing ads, optimizing listings, and using strategic pricing for product launches.

Weekly reporting

We deliver weekly reports to keep you updated on your ad performance, ensuring transparency and ongoing optimization.

Design

Well-crafted creatives can build a strong brand identity and set your products apart from the competition.

MAG Ads - PPC advertising upgrade

We’re excited to introduce our enhanced advertising management service.

By combining proven strategies with advanced macros, we optimize your Amazon PPC campaigns more efficiently and frequently, delivering comprehensive updates that drive results—all while keeping costs under control.

Keyword strategies

We add the keywords in the three formats below, essentially A/B/C testing the keywords for strength. A keyword could perform better in any one of the below formats, and we adjust bids accordingly.

 
 
Broad Match

Generically targets the keyword, can have other words in search results mixed in, generates the most impressions

Broad Phrase

Must contain the phrase, can have other words in search result,

Exact Match

Is exact match, and only targets when precise letter for letter keyword is used. Least amount of impressions, but most controlled and targeted format.

Best for you

Sponsored Products

Increase visibility and drive product sales with Sponsored Product online ads that appear in Amazon search results and product pages.

Brand campaign

1.Brand terms are only used in this campaign 2.Defensive advertising, not incremental sales, low spend.
3.Protects us from competitors advertising on our brand.

Competitor brand campaign

1.Competitor Brand Term Targeting
2.Competitor brand names are only used in this campaign
3. targets competitor’s brand keywords in order to gain market share.
4.Small spend, high results, low impression counts, incremental sales

Competitor ASIN targeting

1. Selective ASINs we want our product to show up on their detail pages.
2.We generally find search terms perform poorly when showing up on detail pages. However we find it beneficial to target specific ASINs.

Defensive ASIN targeting campaign

1. Target ASIN from your own catalog.
2.Places your ads on the detail page of your own products
3.Keeps competitors off of your page while advertising more of your catalog to increase conversion and get some splash sales

Video ads

1.Hot and in demand.
2.Requires professional shot videos. Recommended time: 30 seconds.
3.Requires Brand Registry.

Sponsored display

1. Retargeting .
2.Past Purchasers
3Category and ASIN targeting Display.

Auto campaign

1.Medium spend keywords chosen by Amazon, good for keyword discovery in case manual campaigns miss any opportunity.
Brand terms are negated
3.Auto campaigns now have targeting split into 4 areas:
4.Substitutes: We’ll show your ad to shoppers who view the detail pages of products similar to yours.
5.Complements: We’ll show your ad to shoppers who view the detail pages of products similar to yours.

Manual campaign

1. Highly segmented ad groups will have the most benefit, most spend, and most sales. .
2.Keywords are all manually chosen.
3.We use a bid modifier to bid higher for top of search pages.

Faq

Freequently Ask Questions

Amazon PPC (Pay-Per-Click) management involves setting up, optimizing, and running ad campaigns on Amazon to drive visibility and sales. It’s essential because effective PPC targets high-intent shoppers, turning ad spend into real revenue, not just clicks.

 

We apply proven strategies, like smart keyword targeting, campaign segmentation, and bid optimization, to lower your ACOS and boost your ROI. Every dollar goes toward driving conversions.

 

We manage Sponsored Products, Sponsored Brands, Sponsored Display, Video Ads, Manual and Auto campaigns, Brand defense, and Competitor targeting—customized to fit your goals.

 
We conduct in-depth keyword research and use a mix of Broad, Phrase, and Exact Match types. We continuously test and adjust bids to focus on what’s driving performance.
 

You’ll receive weekly reports covering impressions, clicks, ACOS, conversions, and sales growth, offering full transparency and insights for ongoing optimization.

 
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Have a project in mind? Let’s get to work.
Find out how it works and ask any questions you may have.
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    +447446194833

    info@algothrives.com

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    London E6 2JA

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